Digital Marketing Specialist

• Actively create, manage, and optimize advertising campaigns on platforms like Google Ads, Meta (Facebook, Instagram) Ads, and TikTok.
• Develop and oversee engaging content communication for social media channels (Facebook, LinkedIn, Instagram) and manage websites.
• Conduct keyword research, identify, and segment target audiences to enhance campaign effectiveness.
• Monitor and analyze competitors’ actions to stay ahead in the market.
• Analyze advertising performance, prepare reports, and provide actionable insights to the internal team.
• Lead web projects, including needs analysis, website creation, and performance evaluation.
• Plan and prepare email marketing campaigns and implement SEO strategies to boost online visibility.
• Support colleagues with content creation, presentations, and design tasks.

• Have at least 2 years of experience in digital marketing, including Meta, Google Ads, SEO, PPC (Pay-Per-Click), Google Analytics, Facebook Business Manager, and other online tools.
• Demonstrate strong analytical skills to analyze market data, competitors, and trends, and make strategic decisions based on gathered information.
• Think strategically and develop long-term marketing strategies that contribute to company growth and success.
• Manage projects effectively, including planning, coordinating, and executing tasks to achieve desired outcomes.
• Collaborate effectively within a team, demonstrating strong teamwork skills.
• Focus on achieving measurable goals and KPIs with a results-oriented mindset.
• Show creativity by proposing new advertising ideas and innovative solutions.
• Stay motivated and results-driven, consistently aiming for success.

Advantages:

• Higher education (marketing, advertising, communications, web development, IT, etc.);
• Experience in video editing from provided materials;
• Application of the latest digital advertising trends and tools.

• Modern office in Kaunas/Vilnius city centre;
• Flexible working hours;
• The possibility to work remotely;
• A friendly team;
• Salary 1400 – 2000 Eur (neto) according to qualifications.